The Designer: Imane Farrak

With a passion for merging tradition and innovation, Imane Farrak launched Emanfar in 2019, setting a new standard for Moroccan haute couture. Rooted in Morocco and enriched by global experience in the textile and fashion industries, Imane brings a distinctive touch to every creation. Her brand, Emanfar, is a tribute to Morocco’s rich artisanal heritage, reimagined through a modern and refined lens.

From a young age, Imane was captivated by the intricate craftsmanship of Moroccan artisans. The delicate embroidery, the fine beading, and the luxurious handwoven fabrics all told stories of generations of skill and passion. Inspired by this legacy, she embarked on a journey to honor and preserve these time-honored techniques while introducing contemporary silhouettes that resonate with modern elegance.

Each Emanfar creation is more than just a garment—it is a piece of art. The designs take months to complete, with expert artisans meticulously handcrafting every detail. Semi-precious pearls, intricate threadwork, and traditional Moroccan embroidery techniques come together to create breathtakingly luxurious pieces that exude sophistication.

What sets Imane apart is her unwavering dedication to excellence, authenticity, and individuality. She understands that haute couture is not just about fashion—it’s about storytelling, emotions, and legacy. Her ability to blend heritage with innovation has positioned Emanfar as a go-to brand for discerning clients worldwide, including high-profile figures who seek exclusivity and refinement.

Through her work, Imane Farrak is not only shaping the future of Moroccan haute couture but also ensuring that its rich traditions remain alive. With every piece she designs, she celebrates the artistry, culture, and timeless elegance that define Moroccan craftsmanship.